EP #36 – online communities & advice w/ TomKat
Overview
aaa
Highlights
Can you trust everything you hear or see on social media?
- (1:15) Social media has been a great tool for promoting Derek’s business – but you can’t believe everything you hear or see on it.
- (3:45) There is a lot of misinformation out there – even some of the big influencers are wrong.
- (4:50) There seems to be a norm of “good enough” in terms of carrying out all the tests when servicing a boiler, for example.
- (6:20) Social media groups (like Gas Chat) has a lot of banter, but there’s a lot of good advice in there too. Take it all with a pinch of salt. Look at training manuals, listening to trainers, and take that as the gold standard.
How Derek got started with YouTube
- (7:45) Derek on working alone: he’s always preferd to have business partners and people working with him.
- (9:07) How Derek got started with YouTube. Vaillant saw some of his initial videos and asked him to collaborate.
- (11:05) Derek put together some gas-related quizzes. Despite some positive feedback, there was some detractors.
- (14:20) You’ve got to be out there to win jobs, so social media plays a massive part in the industry and engineers get lots of work from Facebook etc.
What social media offers, and how you can get started with it
- (15:30) Being active on social media provides a level of trust. They know your face and it makes a brand more relatable.
- (20:09) Tips for those that want to start a YouTube channel: Dont take the comments too seriously, don’t think your first videos are going to be your best, and don’t think it will make you a multi-millionaire. Think of it as complementing your job, and do it if you enjoy it.