How To Build An Electrician Website (+ 10 Great Examples)

As more customers search online for electricians, a good website has become essential. It acts as your 24/7 storefront, showcasing your expertise and trustworthiness before you even speak to them.

While the internet has made it easier than ever to advertise your electrical business, it’s also made it incredibly easy for customers to compare several different local electricians. A professional and user-friendly website can be the difference between an enquiry and losing out to another business.

This blog will guide you through designing an effective electrician website that boosts credibility, generates leads, and drives revenue.

But before we get stuck in, here are 10 of the best electrician website examples. All are from local UK businesses and tick the boxes for a great website.

Electrician Website Examples

Here’s the criteria we used for identifying some great electrician website examples:

• It ranks highly in Google searches for keywords like “electrician [town/city]”
• There is a clear call-to-action
• It’s well-designed and intuitive to navigate
• Contact information is easy to spot
• It contains information about the different services on offer
• It uses customer reviews to build credibility

SW Electricians

https://swelectricians.com/

SW Electricians have created a website with a clean, simple design. They have pages for each of their services, a clear call to action (“Get An Estimate”), and feature customer reviews to build trust.

Allview Electrical

https://allviewelectrical.co.uk/

Allview Electrical’s website has a clear “Get a quote” button, but they also provide a WhatsApp link to allow customers more options to get in touch. They also clearly talk about their services, and go into more detail about their speciality (which will help them rank specifically for that).

Keith Gunn Electrical Solutions

https://www.keithgunn.co.uk/

Keith Gunn Electrical Solutions’ website is simple and clear. They emphasise their 30 years of experience and have two call to actions to book online or call them up. They’ve also developed an easy-to-use online booking system where customers can choose exactly what service they need. For example, you can select rewiring for two bedrooms, specify the number of sockets and switches, and then see an exact quote. 

Making it as easy as possible for the visitor is an extremely powerful way of converting leads into paying customers. 

Amara Electrical

https://www.amaraelectrical.co.uk/

With 25 years of experience, their website highlights expertise you can trust. Clear calls-to-action make it easy to get in touch, while well-structured content showcases their strengths and unique advantages.

JRB Electrical Solutions

https://jrb-solutions.co.uk/electrician-in-sevenoaks/

JRB Electrical Solutions’ professional website showcases their expertise in the Sevenoaks area, highlighting their experience and qualifications to build trust. JRB cover the south east more broadly, so what they’ve done here is create a separate page for each main town or city to better target them.

LH Electrical Birmingham

https://www.lhelectricalbirmingham.co.uk/domestic-electrical-services-birmingham

Their clear layout and straightforward information make it easy for customers to understand the range of services offered. The site is designed to make it easy for potential clients to get in touch or request quotes. With well-placed contact options and a professional layout, it ensures clients can quickly find what they need.

A Bathe Electrics

https://www.abatheelectrics.co.uk/

A Bathe Electrics offers a simple, user-friendly website showcasing their services. Clear contact options and a professional layout make it easy for customers to request quotes or book, prioritising accessibility and convenience.

Birmingham Electrician UK

https://birminghamelectricianuk.co.uk/

Birmingham Electrician UK provides a clean, straightforward website that clearly outlines their services. The site prioritises ease of navigation and includes prominent contact details, enabling customers to quickly get in touch or schedule a booking.

We also like the team photo on the homepage, which helps put a few faces behind the name for customers. 

ABM Electrical

https://www.abmelectrical.co.uk/

Their main headline emphasises their emergency service capability, while customers can quickly find service details, certifications, and contact options. Including a team photo on the homepage adds a human element to their brand and helps (especially domestic customers) build trust.

PWS Glasgow

https://www.pwsglasgow.com/

PWS Glasgow’s website has a clear call to action visible without scrolling. They mention (and link to) their main services, include their Google reviews in the header, and have pages for each of their services.

How to Choose a Good URL (Web Address)

Your website’s URL is like your business address on the internet. It needs to be memorable, professional, and relatable to your audience.

Here’s how to get it right:

• Include Your Business Nameto improve brand visibility, e.g., ASElectricians.co.uk.
• Add a Location Keywordto target local customers, e.g., ManchesterElectrician.co.uk.
• Keep It Short and Simpleso it’s recognisable for customers. 

Top tip: Tools like GoDaddyand Namecheapcan help you secure a relevant domain.

Best Website Builders for Electricians in the UK

Creating a website doesn’t need to be complicated. There are several user-friendly website builders ideal for electricians that want a no-fuss, good-looking site. Here’s a few good options:

• Wix:Great for beginners with easy drag-and-drop tools. Wix offer flexible designs (including templates) and mobile responsiveness (meaning your site will look good on mobile devices and desktops).
• Squarespace:Squarespace is known for their sleek, minimalist templates. This is a great option for if you really value the design of your website but don’t want to spend too much money hiring a professional to do it for you. Like Wix, Squarespace is known as a wysiwyg (what you see is what you get) website builder, so it’s very intuitive and easy to use. 
• WordPress:Highly customisable and scalable, perfect if you want to grow your website over time. WordPress is ideal for those that want to dive a little deeper into how their website is built and customise it to their own needs. It’s also significantly cheaper than Wix and Squarespace, if price is a concern.

All builders can be connected to analytics platforms like Google Analytics, which help you track your websites performance when it comes to SEO, which we’ll cover shortly.

Website Design: Simple and Effective

First impressions matter, and cluttered, outdated designs can turn potential customers away. A clean, professional design signals reliability and competence.

Here’s how to make your site stand out:

• Get some high-quality imagesof your work and team.
• Choose an easy-to-read font,and use it consistently.
• Create a clear navigation menuthat highlights key pages, like services, contact info, and testimonials.
• Use your brand colours. 

Once you’ve got your website design sorted, give it a quick check on your mobile device to make sure it looks good there too.

Pages Every Electrician Website Needs

The number of pages your website needs will depend on the size and maturity of your business. If you’ve just gone out on your own, a small website with just a few pages can be enough. However, if you’re offering a wide range of different electrical services to both commercial and domestic customers, you’ll need a more detailed structure. 

Check you’ve got the following: 

1. Home:Summarise your services and include a call-to-action like, “Book a Free Quote Now!”
2. About Us:Share your experience, story, and certifications. People like knowing who they’re hiring.
3. Contact:Provide multiple ways to get in touch, such as phone numbers, email, a handy enquiry form, and WhatsApp. It’s good to have a separate contact page, but include this information all over. 
4. Services:Detail each service you offer, e.g., “Energy-saving LED installations” or “Commercial rewiring.” To start, you can create a single services page – this is known as a category page. Later, create a page for each individual service (as this will help you rank on Google for specific services).
5. FAQ:Answer common queries, like “What areas do you cover?” or “Do you offer emergency call-outs?”

Bonus tips:

• Organise services under domestic and commercial category pages. 
• Add pages that target specific types of customers, such as one for property managers. 
• Add your qualifications on the homepage, about us page, or a separate page.

How to write about your services

Specificity is key when describing your services. Don’t just say “we do rewiring”—explain what sets you apart and how you help.

• Break down your specialities, such as residential upgrades, EV charger installations, or fuse box replacements.
• Add before-and-after photosof your projects to showcase your expertise visually.
• Use location keywordsto target local customers, e.g., “24/7 emergency electricians in Brighton.”

Showcasing your professionalism in detail will help establish credibility with potential clients.

Add Reviews and Testimonials to Build Trust

Nothing says “we’re reliable” like glowing reviews. Social proof is one of the most effective ways to convert website visitors into customers.

• Embed reviews directly from platforms like Google, Trustpilot, or Yelp.
• Use real quotes, such as “Super quick and professional!” alongside names or pictures of happy customers (with their permission).
• Highlight standout testimonials in visible areas like your homepage.

Here’s how Amara Electrical have done it:

Prioritise Both Mobile and Web Design

On average, over 60% of site traffic comes from mobile devices. Your site must look and function flawlessly on phones.

To ensure a mobile-friendly design:

• Test your website on multiple devices.
• Use clickable phone numbersso mobile users can call you with one tap. To do this, simply add “Tel:” in front of your phone number with no spaces as a hyperlink. For example, “Tel:12345678901”.
• Make sure forms are able to be filled out on mobile devices.

It’s also a great idea to use buttons like “Call Now” in strategic places to drive instant inquiries. Don’t make them scroll too far!

Add Clear Calls to Action

CTAs have come up quite a lot, but we havent spoken about them in detail. Apart from your brand name, they’re probably the most important few words on your whole website.

Clear, actionable language encourages users to engage with your site. Add calls to action (CTAs) like:

• “Call for a free quote!”
• “Request a callback”
• “Chat with us”
• “Get free quote”

Position CTAs on key pages such as your homepage banner, the footer, and the services page for maximum impact.

Optimising Your Electrician Website for Local SEO

Want your business to appear when people search for “electricians near me”? Local SEO is your best friend. Here’s how to get it right:

• Add location-specific keywordsto your site’s headers and descriptions, e.g., “Top electricians in Leeds.”
• Set up or claim your Google Business Profileand link it to your website.
• Publish blog postson topics like “What to know before you hire an Electrician.” These can rank well for things customers search for when they’re looking for an electrician. Once they’re on your website, there’s a good chance they’ll choose your business.

A well-optimised website will ensure you’re visible in local searches, driving more traffic (and customers) your way.

Here’s an example of a Google Business Profile:

Miscellaneous Technical Tips

Note that if you created your website with one of the builders listed above, these should not be a concern. Nevertheless, a technically sound website is just as important as what’s on it. Here are a few final touches:

• Make sure your website has an SSL certificate(look for the HTTPS in the URL).
• Keep an eye on your site’s loading speed, ensuring pages don’t take more than 3 seconds to load.
• Install tools like Google Analyticsto track web traffic and measure success.

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