The 7 Best Marketing Strategies for Electricians

Running an electrical business in today’s competitive landscape requires more than just technical expertise. To stand out and grow your business, knowing how to market yourself as an electrician is essential.

Whether you’re a sole trader or managing a small team, the right strategies can vastly help you get new clients, keep your current ones, and increase your profits.

In this guide, we cover 7 practical marketing tips electricianscan use to take their business to the next level. From leveraging digital tools to optimising local outreach efforts, you’ll find everything you need to power up your marketing game.

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Prioritise Repeat Business (Customer Retention)

Why is repeat business so valuable?

Repeat customers are the backbone of any service business, and they’re far more cost-effective to retain than acquiring new ones. It’s for this reason that one of the best marketing strategies an electrician can focus on is improving the amount of repeat business they get.

Building trust and strong relationships with your customers is key to long-term success. Here’s how:

• Follow up after the job: Once a job is done, check in with clients to make sure everything is working well. A quick “How’s everything going?” or a thank-you message shows you care and helps build trust.

• Offer service plans: Offering routine electrical check-ups and maintenance agreements adds value for customers while giving your business a reliable income stream.

• Note down customer details: Keep a record of your customers’ preferences and previous work. Sending reminders for upcoming maintenance or creating tailored offers shows your appreciation and attention to detail.

• Go the extra mile: Simple actions like cleaning up after a job, providing maintenance tips, or offering emergency assistance can leave a lasting impression. These small efforts are often what clients remember most about your service.

Digital Marketing for Electricians

Why do you need an online presence?

Your online presence is often the first impression potential customers will have of your business. With so many options available online for customers, you need to immediately grab their attention before they move on to the next option.

What every electrician’s website needs

Your website doesn’t have to be complicated. In fact, a simple website is often the best choice for electricians unless you run a large business with lots of different services.

Make sure you include:

• Your contact information displayed prominently.
• Details of the services you offer.
• Testimonials and reviews from happy customers.
• A little information about yourself or the business
• Links to your social media profiles
• A clear, functional CTA (call-to-action) button for customers to click.
• This could be a button to book an appointment or request a callback.

Above: Amara Electrical – electrical contractors in Manchester.

Integrating SEO Strategies

SEO is the act of optimising your website to make it more likely to appear in your customers’ online searches. The better optimised your website is, the more likely you are to be seen online.

As an electrical business, local SEO is your best friend. Local search terms like “electrician in [your city]” have far less competition and are every bit as valuable.

Ensure your website is optimised by:

• Adding location-based keywords naturally into your content. For example, “electricians in Birmingham”.
• Claiming and updating your Google Business Profile, complete with pictures and customer reviews.
• Adding schema markup to help search engines understand your business details better.

In the below example, you can see that JRB Electrical Solutions have added local keywords to their main headlines on their website, including “electrician in Sevenoaks”.

Exploring Paid Advertising Options

Using Google Ads is a paid way of appearing at the top of search results. Start by bidding on high-intent keywords like “emergency electrician near me” or “[your town/city] electrician”

Include:

• Compelling ad copy with a strong call-to-action.
• Extensions, such as click-to-call buttons, for easy contact.

Here’s a great example that includes these extensions, which allow users to directly click into where they want to be:

Utilising Social Media Effectively

Choosing the Right Platforms

When used effectively, social media can be an invaluable tool to get more work. When it comes to marketing their services, electricians typically see the most success on platforms like:

• Facebookfor connecting with local communities and running targeted ads.

• Instagramfor sharing visual content like before-and-after shots of projects.

• LinkedInfor those looking to secure commercial contracts.

• TikTokfor showcasing quick tips, behind-the-scenes content, and engaging videos to build a relatable and modern brand presence.

When customers come across your social media platform, it helps build trust and authority in your name.

Engaging Content Ideas for Electricians

Your social media pages should showcase your expertise while keeping followers engaged. Consider posting:

• Educational content, like tips for identifying common electrical problems.
• Time-lapse videos of your team working on a big project.
• Seasonal offers, such as discounts on heater maintenance as winter approaches.
• Photos of finished work that you’re particularly proud of.
• Team shots to provide a human element to your brand.

If you’re ever in need of ideas, look at what other electricians are posting. A great example is Ryan Davis’s Instagram account: 

Local Marketing Techniques

Even with all these new marketing tactics, local marketing remains one of the best strategies for electrical businesses. It helps you build trust and visibility within your community and stay top of mind for nearby customers.

Here are some ideas:

• Distribute professional, eye-catching flyers through local letterboxes to reach nearby households directly.
• Advertise your services in the community newsletter or parish magazine to connect with local residents.
• Wrap your van with your business branding, contact information, and a clear call-to-action to boost visibility while driving or parked.
• Attend or sponsor community events, such as fairs or charity fundraisers, to network and showcase your services.
• List your business in local directories to ensure you’re easily found by local customers.
• Optimise your website with local keywords. 

Email Marketing 

GDPR has made things a little more tricky, but email marketing is still a great option for electrical businesses to explore.

Electrician email marketing best practices

• Make sure customers have willingly opted in to receive your communications.
• Avoid using purchased email lists or sending unsolicited emails.
• You can email existing customers about relevant services if it aligns with their original consent.
• Always include a simple opt-out option for recipients to unsubscribe from future emails.

Send a monthly or quarterly newsletter

Your newsletters should offer value, not just promote your services. Share:

• Seasonal maintenance reminders (e.g., “Get your outdoor lights checked before Christmas”).
• Educational content such as “5 signs your wiring may need an upgrade”.
• Exclusive discounts or promotions.

Collect & Use Online Reviews and Testimonials

Why do reviews matter?

Reviews aren’t often thought of as a ‘marketing’ strategy. However, in a world full of choices, positive reviews can be all a customer needs to choose one business over another. If you make a conscious effort to collect good reviews, you’ll win this battle far more than you lose it.

Studies show that good reviews can influence a customer’s decision even more than factors like price — so they’re directly tied to how much profit you can make as a business. 

Encouraging Satisfied Customers to Leave Reviews

Happy clients are your best advocates. Prompt them to leave reviews by:

• Sending follow-up emails with a review request and link.
• Asking them whenever feels natural in the conversation.

Responding to Feedback

Take the time to respond to every review, whether positive or negative. A thank-you message reinforces positive opinions, while a constructive response to complaints demonstrates professionalism.

Partnering with Local Businesses

Creating Mutually Beneficial Partnerships

Collaborate with other local businesses to tap into their customer base. For instance:

• Partner with real estate agents who can recommend your electrical services to new homeowners.
• Work with home improvement stores to offer exclusive discounts on installations.
• Find out nearby construction companies you can work with on larger projects.

Industry Associations and Events

Join trade associations or attend industry events to network with contractors and suppliers. These relationships can lead to commercial projects and valuable business partnerships.

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