EP #13 – Building Your Business Around Your Personal Goals w/ Doug D’Aubrey

Overview

If we told you your personal goals are more important for your business than any business goals, what would you say?

For this episode, we invited Doug D’Aubrey from Executive Training & Consultancy Ltd (ETC). Doug walked us through the whole idea of how any business goal you have should be crafted to help you meet your personal goals. 

Watch the full episode to find out more. 

Listen to the episode:

Highlights

Personal goals & business goals

• Doug starts by asking his clients what their personal goals are. Business goals and personal goals are highly connected. (1:22)
• What are personal goals and a business goals? (1:50)
• Most people want financial freedom, but that’s different for everyone. (3:14)

Walking through an example

• One person Doug worked with wanted to be able to live in the Mediterranean for half the year, and had to restructure his business to meet these goals. (5:14) He had to change:
  • The management aspect
  • Delivery of work
• If you’re off the tools, how can you ensure the work is getting done and customers are happy? (8:13)

Setting your business goals to hit your personal goals

• Your business should be facilitating your personal goals and what you want out of life. Business goals should be set in order to reach your personal goals. (12:01)
• Breaking down your costs and earnings to make sure you earn enough to meet your personal goals. (13:21)
• It’s important to work out what your profitable jobs actually are. Doug talks about one of his previous clients (a gas engineer) which swapped from installations to servicing and became much more profitable. (15:58)
• Hitting your personal goals is a whole system of things. They’re a starting point, but if you want to improve, you need to improve across the board. (17:44)
• The reasons for going self-employed as a tradesperson. (18:53)